Effective date: January 1, 2026

Privacy Policy

How Apex Stay Adelaide collects, uses and protects your personal information — written in plain language, because privacy terms should be understandable.

Apex Stay Adelaide ('we', 'the house') operates this website and the services described on it. This policy explains what personal information we collect, why we collect it, how long we keep it, and the choices you have. It is written to satisfy the Australian Privacy Act 1988 (Cth) and, for international guests, the EU/UK GDPR.

What we collect

Depending on how you interact with us, we may collect:

  • Contact details — name, email, phone number when you enquire, book or subscribe.
  • Booking data — dates, preferences, party size and special requests.
  • Identity data — where law requires it (casino registration, age verification).
  • Technical data — device, browser, pages visited and approximate location, via cookies and analytics.
  • Communications — messages and calls with our concierge and reservations teams.

Why we collect it

We use personal information to: process and manage reservations and event bookings; operate loyalty and membership programs; respond to enquiries and provide concierge services; meet legal obligations under gaming, liquor and taxation law; improve our website and services; and send marketing only where you have opted in.

Legal bases (GDPR)

For guests in the EU/UK, our processing bases are: performance of a contract (bookings), legitimate interests (service improvement, security), legal obligation (gaming and taxation records), and consent (marketing and non-essential cookies — which you may withdraw at any time).

Sharing and disclosure

We share data only with: trusted processors who run our booking, payment and communications systems under contract; regulators where the law requires (e.g., gaming authorities); and professional advisers under confidentiality duties. We do not sell personal information, and we do not share it for third-party marketing.

Data retention

Booking and contact records are kept for the period needed to provide services and meet statutory requirements — generally seven years for financial records and gaming-related registers. Marketing data is held until you unsubscribe. When retention ends, data is securely deleted or de-identified.

Security

We apply encryption in transit and at rest, role-based access controls, and audit logging across systems that hold personal data. Card payments are processed by PCI-DSS-compliant providers — we never store full card numbers on our own systems.

Your rights

You may request access to, or correction of, your personal information; ask for deletion where the law permits; object to or restrict processing; request portability of data you provided; and withdraw marketing consent at any time. Contact our privacy officer at [email protected] — we respond within 30 days.

Cookies and analytics

We use essential cookies to run the site and optional analytics cookies to understand how it is used. Full details — including how to manage preferences — are on our Cookie Policy.

Apex Stay Hospitality Pty Ltd

North Terrace, Adelaide SA 5000, Australia · [email protected] · +61 8 8238 2400 · Reservations desk 8:00–20:00 ACDT

Read our Cookie Policy

Details of every cookie category we use and how to control them.